Product Discovery
Stop losing money
on unclear decisions.
Most software projects fail because wrong decisions were made too early. We help you avoid expensive mistakes before development starts.
The problem
What we see inside many companies
teams build features no one really needs
months of work deliver little business impact
budgets are approved without clear ROI
business and engineering blame each other
AI initiatives start with hype and end with confusion
What this leads to
Once development starts, it is already too late.
Money is spent. Teams are committed. Bad decisions become very expensive.
Our solution
Product Discovery
Helps you decide before you commit. We answer the hard questions upfront.
Does this product or feature make business sense?
What should we build first and what should we not build at all?
Where is the real risk and where are we just guessing?
The result is clarity.
Clarity before code. Clarity before cost.
How we work
Our process
Expose the real goals
not assumptions, not opinions
Test value and risk early
before teams and budgets are locked
Design realistic architecture options
with clear trade-offs
Deliver a clear specification
ready for teams and AI-assisted development
Deliverables
What you'll receive
Tangible artifacts that enable confident decision-making and accelerate development.
Clickable MVP Specification
Interactive prototype covering key user scenarios, main screens, and core business rules.
Product Scope & User Stories
User stories with business goals, acceptance criteria, person-day estimates, and AI/team workload split.
Architecture Decision Records
Key architectural decisions with context, options considered, and their consequences.
System Architecture Diagram
Visual representation of system structure, components, and integrations.
Product Requirements Document
Goals, user problems, MVP scope, and constraints documented in PRD.md format.
AI Working Instructions
agent.md file defining how AI assistants should work with your project.
Initial Codebase
Production-ready codebase in your chosen technology stack, ready for development.
Risk Assessment
Product and technical risks identified with mitigation strategies.
Product Roadmap
High-level roadmap from MVP to full product version.
Recommendations & Next Steps
Actionable suggestions for delivery and scaling your product.
Why us
Why Arpeggia.studio
over 20 years of experience fixing complex IT decisions
deep understanding of both business and engineering
boutique approach with direct access to three senior architects
focus on reducing risk, not selling more development
We are paid to tell you the truth, even when the answer is no.
Who this is for
Is this right for you?
Good fit if you:
run a product or technology-driven company
feel uncertainty before major IT decisions
want fewer surprises after development starts
Not a good fit if you:
want quick validation for a decision already made
only care about speed, not outcomes
treat software cost overruns as normal
Next step
Book a 30-minute call.
We will:
identify where you are about to make an expensive mistake
tell you if Product Discovery will help or not
If there is no clear value, we will say it directly.
Schedule a Conversation